Regional Marketing Manager - JustMarkets Net

Collaborate with Country Directors to shape and improve the regional commercial plan
Oversee the growth and management of all marketing/branding efforts in the African region
Architect and refine comprehensive briefs for events and campaigns, aiming to enhance upper funnel dynamics, acquisition rates, and CRM engagement for both retail and partner networks, while also launching regional initiatives that align with our commercial aspirations and amplify brand visibility
Actively engage with the Marketing Team to solve business problems and provide strategic advice
Initiate and interpret market research and competitive analyses within the African region, translating insights into groundbreaking campaign strategies
Ensure seamless collaboration with the compliance team to find new marketing prospects while meeting regulatory standards
Diligently monitor and report on key performance indicators, extracting actionable insights and pinpointing avenues for enhancement
Play a key role in post-campaign evaluations and strategic recalibrations
Oversee regional marketing spend, ensuring it is in line with our strategic objectives
Act as a key marketing bridge and advocate in regional forums, fostering strong cross-functional relationships
Develop and synchronize quarterly and annual campaign programs in coordination with the marketing planning department, ensuring consistency of the global campaign narrative

5+ years experience as a Marketing Specialist or in a similar Marketing role
Experience working with the Nigerian market, with experience from either Broker/Financial Services/FinTech/Gaming/Insurance
An all-rounder in marketing experience covering branding, digital, social media, PR, performance campaigns, and lead generation
Experience in building GTM country strategies
Proven experience working with Web and App analytics tools
Experience with paid traffic sources (Google/Meta and others) and SEO optimization